The Cool Air

Economic Analysis of Cool Storage Air-conditioning Systems

The cool storage air-conditioning technology is being developed and applied in commercial buildings in China due to its ability in shifting peak load for electrically driven air-conditioning systems. In this paper, a model of economic analysis of the conventional and cool storage air-conditioning systems is presented. A case study is performed to demonstrate the applicability of the model devel...

Emperor penguin body surfaces cool below air temperature.

Emperor penguins Aptenodytes forsteri are able to survive the harsh Antarctic climate because of specialized anatomical, physiological and behavioural adaptations for minimizing heat loss. Heat transfer theory predicts that metabolic heat loss in this species will mostly depend on radiative and convective cooling. To examine this, thermal imaging of emperor penguins was undertaken at the breedi...

'Cool', Brands and 'Cool' Brands

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

To cool or not to cool?

Too Cool at School - Understanding Cool Teenagers

Cool can be thought about on three levels; the having of cool things, the doing of cool stuff and the being of cool. Whilst there is some understanding of cool products, the concept, of being cool is much more elusive to designers and developers of systems. This study examines this space by using a set of pre-prepared teenage personas as probes with a set of teenagers with the aim of better und...